for World Teacher's Day 2022

PINTEREST X FIRST LADY DR. JILL BIDEN

For this partnership, I was given the opportunity to co-lead our campaign for World Teacher's Day with Dr. Jill Biden.

Having worked on PINTEREST'S vaccination campaign with The White House in 2021 segued the opportunity to cultivate what our partnership with the Office of the First Lady could look like.

AFTER CONCEPTUALIZING, STRATEGIZING, AND PRESENTING A VARIETY OF OPPORTUNITIES TO THE OFICE OF THE FIRST LADY, WE LANDED UPON CREATING A TEACHER'S LOUNGE RENOVATION FOR ONE DESERVING SCHOOL IN KNOXVILLE, TN.

then came SOURCing, ONBOARDING, STRATEGIZING, CONTRACTING, AND SUPPORTING the creators to bring this transformation to life.

i WAS THRILLED THAT LANDING IN LATINX HERITAGE MONTH, WE HAD THE OPPORTUNITY TO WORK WITH A COMPLETELY LATINA TEAM OF PINTEREST CREATORS TO BRING THIS ACTIVATION TO LIFE. WITHIN A FEW SHORT DAYS, THE TEACHER'S LOUNGE WAS COMPLETELY RENOVATED, INCLUDING STOCKED PANTRIES AND FRIDGES (MY PERSONAL PRIDE AND JOY).

THE TEACHERS WERE NOT ONLY SHOCKED BY THE OPPORTUNITY TO MEET THE FIRST LADY, BUT ALSO BY THE COMPLETE TRANSFORMATION OF THE TEACHER'S LOUNGE.

THIS campaign WAS TRULY ONE OF MY MOST REWARDING OPPORTUNITIES AT PINTEREST.

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