campaign planning, hosting and execution

MIND YOUR WELLNESS

for mental health awareness month 2022, Pinterest created a cross functional campaign that won the best in category shorty award for the mental health division. 

We engaged hundreds of creators around mental health content on the platform and amplified resources to benefit pinners all over the world. in addition to our creators, we also worked with celebrities marsai martin and charithra chandra to spread visibility around the importance of prioritizing mental health, especially on social platforms.

 amongst the many components of this program was our nyc activation, a whole mood in which we Engaged with the mental health coalition to create an event catering towards the wellbeing of creators.

i had the privilege of cohosting a panel with our health & wellness partnerships lead and two of our top creators to discuss creator wellbeing and tips to protect and prioritize mental health throughout the content creation process.